September 19, 2025

Big week. Big update. Even bigger opportunities for franchise marketers.

This sprint, we didn't just ship a few tweaks. We launched a whole suite of new tools to help you grow faster at the local level without adding hours to your day.

Running franchise-wide ad campaigns just got easier. With Social Ad Playbooks, franchisors can set up pre-built Meta ad templates called Playbooks. They can customize their audience targeting, ad creative, budget, the works. Then after launching these Playbooks, franchisees can opt-in to their campaigns, launching localized ads with a single click.

TikTok Integration: Now Posting Where the Party's At

You asked. We built it.

You can now publish TikTok posts directly from the Flamel dashboard—alongside Facebook and Instagram posts and ads. That means no more hopping between platforms. Your brand can share content from one unified place to plan, schedule and control content.

Short-form video is dominating and now your franchisees can ride its wave without breaking their workflows.

Bulk Scheduling & AI Captions: A Month of Posts in Minutes

If your team's still posting manually, this one's for you.

We've expanded Bulk Scheduling to include AI-generated captions, hashtags and alt-text. That means you can now schedule an entire month's worth of content across multiple locations, with optimized, on-brand copy in minutes.

AI creates content once, you can personalize it for every account within your portfolio, and almost as a reward, you'll free up a ton of time you'd otherwise spend posting.

AI Blogging for SEO

We're bringing long-form content into the fold. Generate ~2K-word blogs with AI in your voice, with your brand research baked in. Review SEO settings, edit copy and export for publishing with a click.