Welcome to Flamel
Learn how to deploy localized content at scale while staying true to brand guidelines.
Flamel helps multi-location brands manage their social presence at scale. Whether you're a franchisor creating content for hundreds of franchisees, or a single franchisee looking to amplify your local presence, Flamel gives you the tools to maintain brand consistency while enabling local personalization.
What Flamel Does
At its core, Flamel solves a fundamental challenge in multi-location marketing: how do you keep brand consistency across dozens or hundreds of locations while still letting each location create content that resonates with their local audience?
The answer is Flamel's Hub and Workspace model.
Hubs are for franchisors. Hub users create templates, brand guidelines, and content that gets distributed to all franchisee workspaces. They can also broadcast posts that go out across every workspace simultaneously.
Workspaces are for franchisees. Workspace users receive templates and guidelines from their Hub, then create localized content that fits their specific audience and community.
Solutions Overview
Flamel includes several integrated solutions:
Organic Social lets you schedule and publish content across Facebook, Instagram, LinkedIn, TikTok, and X. Create once, customize for each platform, and see everything in a unified calendar.
Paid Social Ads simplifies Meta ad campaigns for multi-location businesses. Hub users create campaign templates (Playbooks), and workspaces opt in to launch professional ads with just a few clicks.
Email Marketing provides branded email campaigns with beautiful templates and subscriber management.
Blog includes an AI-assisted editor for creating SEO-optimized blog content.
Keeping Your Brand Consistent
Brand consistency is built into everything Flamel does:
Brand Kit stores your colors, fonts, logos, and voice guidelines — all accessible throughout the platform when creating content.
Templates give you pre-designed layouts that maintain brand standards while being easy to customize.
Approval workflows let Hub users review and approve content before it publishes, ensuring everything meets brand standards.
Hub-distributed content appears as read-only in workspaces, so franchisor-managed content stays intact while franchisees add their own.
Getting Started
If you're new to Flamel, start with the Getting Started guide to connect your accounts and create your first post.
Frequently Asked Questions
Have questions about editing posts, ads, or using the Command Center? Check out our FAQ for quick answers to common questions.
Need help along the way? Contact support through the app or email us at support@flamel.ai.