October 23, 2025

Franchisees can explore their brand's Social Ad Playbooks before opting in—just like browsing a menu before ordering. They can click into any live playbook to browse the campaign details, targeting setup, budget rules, creative elements and audience strategies before committing.

And when they're ready to go, it's still just one click to opt-in.

Need to tweak something? Franchisees can duplicate any ad or ad set, make changes and update local variables like city names, locations, offers or CTAs.

Perfect for multi-location brands that run similar ads with slight variations.

Delivered Every Sunday: Weekly Post Ideas, Right in Your Inbox

We've also just launched something small but mighty: Flamel's Weekly Post Idea Email.

Every Sunday at 10 a.m., we'll send you fresh, seasonal, trending or simple fun post ideas that are tailored to your brand. Franchisees will see preview content with an option to customize it for their own audience, geo and market.

If someone sees something they like, they can simply tap the Create From Idea Button and boom! They're back in Flamel with a pre-drafted post, ready to edit and schedule.

You can also view these directly in your content calendar, so you're never starting your week from scratch.

It's like a creative jump-start button for your social presence that arrives with your brunch every Sunday.

Ad Builder Power-Ups: Budgeting, Creative & Control

Recent updates also make it way easier to:

Distribute budgets dynamically (including Meta's Advantage+ budgeting)
Build ad sets and organic posts in bulk
Manage creative dynamically with auto-generated captions and CTAs
Target smarter using pre-built custom and lookalike audiences
Copy & adapt high-performing ad configurations with ease

Basically, it's now possible to manage everything about your paid social strategy—creative, copy, budget, targeting—from one place.