January 13, 2026
Evergreen Ads & Power Boosts - Turn Seasonal Campaigns into Year-Round Growth
We've been sharpening the tools that help you run smarter ads and capture more value from every campaign. Our focus is on making Social Ad Playbooks more flexible, giving advertisers deeper analytics and building evergreen capabilities that extend beyond seasonal promotions like BFCM into ongoing franchise growth.
Playbooks Evolving to Include Evergreen Campaigns
One of the biggest leaps we've made this year is with Social Ad Playbooks. Brands like MassageLuXe trusted them to generate millions in profit from their Black Friday campaigns, and we're continuously upgrading their tech and functionality.
Playbooks absolutely crushed it during the holiday season, but campaigns shouldn't live and die by season alone.
So we introduced Evergreen Playbook capabilities:
- Campaigns can now also be run on an ongoing basis
- This works great for campaigns that advertise with the goals of new member acquisitions, always-on awareness campaigns and recurring promotions
- Franchisees can opt-in to Playbook campaigns and run them continuously with the same simplicity and localization they enjoy with one-click seasonal deployments
This turns Playbooks into a year-round advertising engine, not just a seasonal secret weapon.
Boosted Posts: Turn Organic Wins into Paid Performance
You asked for more flexibility around organic content and we delivered. With our latest Boosted Post enhancements, it's now easier than ever to turn high-performing organic social posts into paid ads that drive real business results.
Here's what's new:
- Promote in a Click: Select any existing Facebook or Instagram post and instantly convert it into a paid ad. No need to rebuild it from scratch.
- Pre-Configured Targeting: Use your saved audiences to target the right people without jumping through extra hoops.
- Customizable Budget, Schedule & CTAs: Set your spend, timing and destination links directly in the Boost flow, while preserving all original post engagement (likes, comments, shares).
These upgrades are all about speed and impact, so when your organic content hits, you can amplify it in real-time with zero extra production work.
TL;DR
- Playbooks just graduated from seasonal power tool → evergreen growth engine
- Boosted Posts got better, and you can no turn organic engagement into paid performance
- Millions in ROI on Meta ads is happening now in Flamel... and you can only get there when you remove friction.