November 24, 2025
Command Center + Campaign Cloning = Big Moves
Hey crew! Matt here with another drop from the Flamel engineering team. This Sprint Recap is all about control and customization for franchise systems managing dozens (or hundreds!) of ad campaigns with nuance.
Let's dive in.
Command Center: Budget Adjustments, Without the Hassle
Franchise marketers have asked us for a smarter, faster way to tweak campaign budgets inside Social Ad Playbooks, and now they've got it in our new Command Center.
This is a clean, easy way for franchisors and franchisees to:
- Adjust campaign budgets by a percentage or dollar amount
- Apply updates to individual campaigns or groups at once
- See spend and ad performance at a glance
Multi-Campaign Playbooks: Clone Your Winners
Running the same creative across different audiences? Want to A/B test budgets without the manual rebuild?
Now you can:
- Duplicate campaigns within the same playbook
- Clone winning setups and tweak just what you need
- Run multiple campaigns from a single Playbook—each with its own budget, audience or creative variations
This is perfect for franchise systems where each location might need slightly different targeting or spend levels, but you still want centralized control.
Holiday Ads, Easier Than Ever
With the holidays approaching, these tools couldn't come at a better time. Whether you're running Black Friday promos, holiday awareness plays, or Cyber Monday last-chance deals—you've got more power and less friction than ever.