November 6, 2025

Copy Any Campaign to a Playbook

Creating a playbook from an existing campaign that was made previously—whether it was made in Flamel or not.

• Copy campaign to playbook: Opens a new campaign playbook and copies everything into the new campaign
• You can easily recreate a campaign, rather than building something net new
• It'll automatically pull objectives, creative, ad set stuff
• You can still go through and edit everything as needed

This is especially useful for franchise systems like MassageLuXe, where some locations rely heavily on centralized ad campaigns and others want to roll up their sleeves and build locally.

Now, those hands-on franchisees can run proven campaigns without starting from scratch. Everyone gets the flexibility they need, without sacrificing brand or performance.

Flexible Creative, Now More Powerful Than Ever

ICYMI, Flamel now supports Flexible Creative for Meta, where AI mixes-and-matches your creative assets to find the top performing combination. That means:

• You can mix headlines, descriptions and visuals freely
• Meta will optimize and run the best combinations automatically
• Your ads work harder for every audience segment

Say goodbye to guessing. Say hello to smarter campaigns.

Budget Scheduling = Predictable Spend (Without the Stress)

We've also upgraded Budget Scheduling, which automatically routes spend to the best-performing ad sets, rather than advertisers needing to update it manually within Meta.

Here's how it works:

• In Flamel, franchisors can add this to their Social Ad Playbooks
• The franchisor can set a minimum or standard budget within their Playbook
• Then each franchisee location can raise, decrease or keep this budget if or when needed

It's one less thing to worry about during the busiest season of the year.

Multi-Campaign Playbooks

• You can add multiple campaigns to a playbook & repurpose them
• Same ad sets & creative but you can duplicate it and have several iterations
• Can make updates in those iterations on budget, ad sets, targeting, creative, etc.
• Now playbooks can have different campaigns doing different things (budget, audience, targeting, etc.)
• A customer (MassageLuXe) had playbooks with different budget allocations, and this makes things more automated & less manual
• Each zee has a different budget, and you can allocate these by setting up percentages