Content Guidelines
Set standards for social media, blog content, and imagery.
Content guidelines provide specific standards for different content types. While brand voice defines how you communicate, content guidelines define the rules and best practices for specific channels and formats.
Imagery Style
Guidelines for visual content and photography ensure consistent aesthetics across all imagery.
Photography Style
Define preferences for:
| Element | Consider |
|---|---|
| Subjects | People, products, environments, abstract |
| Mood | Bright and energetic, calm and professional, bold and dramatic |
| Composition | Centered, rule of thirds, negative space |
| Lighting | Natural, studio, dramatic shadows |
| Color treatment | Vibrant, muted, warm tones, cool tones |
Image Don'ts
Note what to avoid:
- Stock photo clichés
- Low-quality or pixelated images
- Off-brand color treatments
- Inconsistent filters or editing styles
Social Media Guidelines
Best practices for social media content and engagement specific to your brand.
Platform-Specific Guidelines
Different platforms have different norms. Define guidelines for:
- Feed aesthetic and grid planning
- Story style and frequency
- Reel content approach
- Hashtag strategy
- Post types that perform well
- Link sharing approach
- Group and community engagement
- Professional tone adjustments
- Thought leadership approach
- Employee advocacy guidelines
TikTok
- Content style and trends to follow
- Sound and music preferences
- Brand personality expression
Engagement Guidelines
How to interact with your audience:
| Interaction | Guideline |
|---|---|
| Comments | Response time, tone, when to escalate |
| DMs | What to handle publicly vs privately |
| Mentions | How to acknowledge and engage |
| Negative feedback | Response approach, escalation path |
Hashtag Strategy
Define your hashtag approach:
- Branded hashtags to always use
- Industry hashtags to include
- Maximum hashtag count per platform
- Hashtag placement (in caption vs first comment)
Blog Guidelines
Comprehensive settings for blog content strategy and optimization.
Topic Focus
Add topics that align with your content strategy:
- Core expertise areas
- Questions your audience asks
- Industry trends to cover
- Topics to avoid
SEO Keywords
Define target keywords:
- Primary keywords for your industry
- Long-tail keywords for specific topics
- Local keywords if relevant
- Keywords to avoid (competitor names, etc.)
Internal Links
Maintain a list of important pages to link to:
| Link Title | URL | Description |
|---|---|---|
| Services | /services | Main services page |
| About | /about | Company background |
| Contact | /contact | Conversion page |
Adding internal links helps:
- Improve SEO through internal linking
- Guide readers to important pages
- Ensure consistent link text
Blog Style Preferences
| Element | Guideline |
|---|---|
| Post length | Target word count range |
| Heading style | H2 for main sections, H3 for subsections |
| Image use | Featured image, inline images |
| CTA placement | End of post, inline, both |
| Linking | External sources, internal pages |
Luna AI uses these content guidelines when generating suggestions. Hub users: these guidelines flow to all workspaces, giving franchisees clear standards for local content creation.