Subscribers
Manage your email subscriber list.
Coming Soon: Subscriber management is currently in development.
Your subscriber list is your most valuable email marketing asset. Unlike social media followers that you access at the platform's discretion, email subscribers represent a direct line of communication that you control. Building, maintaining, and organizing your list directly impacts the effectiveness of every campaign you send.
Building Your List
Subscribers come from multiple sources, and a healthy list grows through several channels.
Import from file when you have existing contacts who have opted in to your communications. Navigate to Email > Subscribers and click Import. Upload a CSV file containing your subscriber data, then map the columns in your file to the appropriate fields in your subscriber database. The import process validates email addresses and handles formatting variations.
Manual addition works for individual subscribers. Click Add Subscriber, enter their email address and any additional information you have, and save. This approach suits one-off additions like people who request to be added directly.
Signup forms (when available) let people subscribe themselves through your website or landing pages. This is the most scalable approach because it requires no manual work and captures intent at the moment of interest.
Only add people who have explicitly opted in to receive your emails. Purchasing lists, adding people without permission, or importing contacts who haven't agreed to receive marketing violates regulations and damages your sender reputation.
Subscriber Information
Each subscriber record can contain various data fields that support personalization and segmentation.
Email address is the only required field. Without a valid email, there's no way to reach the subscriber.
Name fields — first name and last name — enable personalized greetings. "Hi Sarah" feels more personal than generic alternatives and can improve engagement.
Tags attach labels to subscribers for organization and targeting. Tags might indicate how someone joined your list, their interests, their customer status, or any other attribute relevant to your business.
Custom fields extend the subscriber record with business-specific data. If you need to track attributes beyond the standard fields — location, industry, purchase history, or anything else — custom fields accommodate that need.
The more you know about subscribers, the more effectively you can target and personalize. But only collect information you'll actually use. Unnecessary data collection creates privacy concerns and maintenance burden.
Organizing with Segments
Segments group subscribers based on shared characteristics, enabling targeted campaigns.
Tag-based segments collect subscribers with specific tags. If you've tagged subscribers by interest area, you can create segments to reach only those interested in specific topics.
Activity-based segments group subscribers by their engagement behavior. Create segments of highly engaged subscribers who frequently open emails, or segments of inactive subscribers who haven't engaged recently.
Field-based segments filter by subscriber data. Create segments based on location, signup date, customer status, or any custom field value.
Segments update dynamically as subscriber data changes. When someone earns a new tag or changes their activity pattern, they automatically move into or out of relevant segments.
Managing Unsubscribes
When subscribers opt out, handle the request properly.
Unsubscribes are automatically processed — the subscriber is immediately excluded from future marketing sends. This happens automatically when someone clicks your unsubscribe link; no manual action is required.
Keep unsubscribed records rather than deleting them entirely. You need to remember that this person opted out so you don't accidentally re-add them from a future import. The record also maintains any compliance documentation.
Subscribers can re-subscribe if they choose to. If someone changes their mind and wants to receive emails again, they can sign up through your normal channels.
High unsubscribe rates signal problems. If many people opt out after a particular campaign, examine what made that email different. If unsubscribes are consistently high, reconsider your content strategy, frequency, or targeting.
Maintaining List Health
A healthy list contains engaged subscribers with valid email addresses. List health affects both your results and your sender reputation.
Remove invalid emails that bounce repeatedly. Hard bounces (permanent delivery failures) hurt your sender reputation if you keep trying to reach them. Soft bounces (temporary issues) can resolve themselves, but repeated soft bounces should eventually be removed.
Re-engage inactive subscribers before removing them. People who haven't opened emails in months might just need a different approach. Send a re-engagement campaign specifically for inactive subscribers — remind them what they're missing and make it easy to stay subscribed.
Clean bounced addresses regularly. Continuing to send to addresses that bounce signals poor list hygiene to email providers and can affect deliverability to your healthy contacts.
Verify new subscribers when possible. Double opt-in (sending a confirmation email that requires a click to complete subscription) ensures email addresses are valid and that the person genuinely wants to subscribe.
A smaller list of engaged subscribers consistently outperforms a larger list full of inactive addresses. Focus on quality over quantity.