Folders

As your media library grows, folders become essential for keeping everything organized. Instead of scrolling through hundreds of images to find what you need, you can group related media into logical categories and find files in seconds.

Creating a Folder

To create a new folder, open the Media Library and click New Folder. Enter a descriptive name — something that will make sense weeks or months from now — and click Create. Your new folder appears in the folder list, ready to receive files.

You can also create nested folders by opening an existing folder first, then creating a new one inside it. This lets you build deeper organizational structures, like having a "2024 Campaigns" folder with subfolders for each campaign.

Moving Media to Folders

There are two ways to move files into folders, depending on what feels most natural to you.

Drag and drop is the quickest method for moving a few files. Click and hold a media item, drag it over the target folder, and release. The file moves immediately. You can also select multiple items and drag them all at once.

Using the menu works better when you're moving files to folders that aren't visible on screen. Click the three-dot menu on any media item and select Move to Folder. A dialog appears showing your entire folder structure, letting you navigate to any destination regardless of where you currently are in the library.

Navigating Your Folders

Click any folder to open it and see its contents. As you navigate deeper into nested folders, breadcrumbs appear at the top of the library showing your current location. Click any breadcrumb to jump back to that level, or click All Media to return to the root of your library where you can see everything.

The folder sidebar on the left always shows your complete folder structure, so you can jump directly to any folder without navigating step by step.

Managing Folders

Folders aren't permanent — you can rename them, delete them, or reorganize as your needs change.

To rename a folder, click the three-dot menu on the folder and select Rename. Update the name and save. The folder keeps all its contents; only the name changes.

To delete a folder, use the same menu and select Delete. When you delete a folder, the media inside isn't deleted — it moves back to the root of your library. This prevents accidental data loss while still letting you clean up your folder structure.

Building an Effective Structure

A good folder structure depends on how you work. Here are some approaches that work well for social media teams:

By campaign — Create folders for each marketing campaign or promotion. "Summer Sale 2024", "Holiday 2024", "Product Launch - Widget Pro". This keeps all campaign assets together and makes it easy to archive completed campaigns.

By content type — Separate product photos from lifestyle images from team photos from user-generated content. This works well if you often need to find a specific type of image regardless of when it was created.

By platform — Some teams create folders for Instagram Stories, Facebook posts, LinkedIn content. This makes sense if you create platform-specific content that's tailored to each format.

By time period — Monthly or quarterly folders help when you produce a high volume of content and want to easily find "what did we post last month?"

Most teams use a combination — perhaps top-level folders by year or campaign type, with subfolders for content types within each.