Templates
Use pre-designed templates to create consistent branded content.
Creating on-brand content consistently is challenging, especially when you're publishing frequently or managing multiple locations. Templates solve this by providing ready-to-use designs and caption structures that maintain your brand standards while speeding up content creation.
Why Templates Matter
Without templates, every post starts from scratch. Your social media managers have to remember brand colors, find the right fonts, follow caption guidelines, and ensure everything looks consistent. This takes time and invites inconsistency.
Templates encode your brand standards into reusable assets. A promotion template already has your brand colors, approved fonts, and the right layout. A product spotlight caption template already follows your brand voice. Your team simply fills in the specifics and publishes.
Types of Templates
Flamel supports several template types to match different content needs:
Image templates provide pre-designed graphics with editable text areas. The layout, colors, and fonts are set — you just add your specific message, swap in relevant images, and you're done. These are perfect for recurring content types like promotions, announcements, or quote posts.
Caption templates offer pre-written text structures that you customize. They might include placeholder sections for product details, calls to action, or hashtag groups. Caption templates ensure consistent messaging even when different people create content.
Full templates combine both — a complete post package with image design and caption text ready to customize and publish. These are the fastest to use when you need content quickly.
Using Templates
When creating a post, click Templates in the editor to browse available options. Filter by platform to see templates designed for Instagram's square format versus LinkedIn's landscape, or search by keyword to find templates for specific purposes.
Click a template to preview it, then select to apply it to your post. The template's content loads into your editor, where you can customize everything — swap images, edit text, adjust the caption, and make it yours while keeping the underlying brand structure.
Hub Templates
In franchise organizations, Hubs can create and distribute templates to all their workspaces. These Hub templates appear in every franchisee's template library, ensuring brand consistency across the entire network.
Hub templates are particularly valuable for coordinated campaigns. When the franchisor launches a promotion, they can distribute templates that franchisees use to create locally-relevant versions. The brand stays consistent while each location adds their personal touch.
If you're a workspace user, Hub templates appear alongside any templates you've created locally. You can use them as-is or customize the content while keeping the approved design structure.
Creating Your Own Templates
Users with appropriate permissions can create templates for their workspace. Navigate to Templates in the sidebar and click Create Template. Design your template using the editor, set it as reusable, and save.
When building templates, think about what changes between uses and what stays the same. Lock down the elements that should be consistent (brand colors, logo placement, font choices) while making frequently-changed elements easy to edit (headlines, images, specific details).
Good templates balance flexibility with guardrails — easy enough to customize quickly, structured enough to prevent off-brand results.
Template Best Practices
Build templates for your most common content types. If you post weekly promotions, create a promotion template. If you do monthly customer spotlights, make a spotlight template. The time investment pays off quickly in faster content creation.
Keep templates current. Outdated templates with old branding, discontinued products, or expired promotional language create problems. Review your template library periodically and update or retire templates that no longer fit.
For franchise organizations, Hub-distributed templates are a powerful brand consistency tool. Invest time in creating quality templates that franchisees will actually want to use — attractive designs, clear customization points, and content that works across different local contexts.