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Post Editor Overview

Create and schedule posts for multiple social platforms.

The post editor is where you create content that gets published to your social accounts. Whether you're a Hub user creating broadcasts for all franchisees or a workspace user posting to your local accounts, the workflow is similar — but the reach is different.

Starting a New Post

From anywhere in Flamel, click New Post in the top navigation. If you're a Hub user, you'll see two options:

OptionPurpose
New PostCreates a post for your Hub's own social accounts
New BroadcastCreates a post that goes to all franchisee workspaces

Workspace users only see New Post, which posts to their location's connected accounts.

Post Editor Sections

The Editor Interface

The editor has three main areas:

AreaPurpose
Media Panel (left)Upload and arrange images or videos
Caption Editor (center)Write text, add hashtags, use AI assistance
Account Selector (right)Choose accounts and configure settings

Quick Reference

Supported Media

TypeFormatsLimit
ImagesJPG, PNG, WebP, GIFUp to 10 per post
VideosMP4, MOVOne per post, up to 60 min

Character Limits

PlatformCharacter Limit
Instagram2,200
Facebook63,206
LinkedIn3,000
X (Twitter)280 (25,000 Premium)
TikTok2,200

Publishing Options

OptionDescription
Publish NowPost immediately to all selected accounts
SchedulePick a future date and time
Save DraftSave without scheduling

After Publishing

Once your post is live, Flamel tracks its performance. View results in:

  • Calendar — See the published post
  • Analytics — Track engagement over time
  • Comments & Inbox — Respond to engagement

Common Issues

Post failed to publish? Usually means a connection expired. Go to Connected Accounts to reconnect.

Media rejected? Check platform requirements — each platform has specific ratio and format rules.

Caption too long? The editor warns you, but platform-specific limits apply.