Broadcast Posts

Broadcasts are special posts that go from your Hub to all (or selected) franchisee workspaces. They're the most powerful way to coordinate content across a franchise network.

What Broadcasts Are For

Broadcasts solve the challenge of consistent messaging across many locations. They're ideal for:

• Company-wide announcements — New product launches, policy changes
• Seasonal promotions — Holiday sales, back-to-school specials
• Brand campaigns — National advertising initiatives
• Product launches — New menu items, services
• Corporate events — Grand openings, milestones

How Broadcasts Work

1. Hub user creates a broadcast
2. Flamel copies the post to each workspace's queue
3. Each copy publishes to that workspace's connected accounts
4. Dynamic variables personalize content per location

The result: every franchisee gets on-brand content without having to create it themselves.

Creating a Broadcast

Click New Broadcast in the top navigation (Hub users only).

The broadcast editor is similar to the regular post editor with additional options:

Workspace Selection

Choose which workspaces receive the broadcast:

Option	Description
All Workspaces	Everyone in your network
Specific Groups	Only certain franchisee groups
Selected Workspaces	Hand-pick individual franchisees
Exclude	Remove specific workspaces from any selection

Timing Options

Control when broadcasts publish across your network:

Option	Description
Same Time	All franchisees post simultaneously
Staggered	Spread posts across a time window
Local Time	Post at the same local time in each timezone

Same Time is good for time-sensitive announcements that need to land everywhere at once.

Staggered spreads posts out to avoid looking automated and to spread engagement.

Local Time ensures a "9:00 AM" post goes out at 9:00 AM whether the franchisee is in New York or Los Angeles.

Dynamic Variables

Personalize broadcast content for each location using variables:

{{location.name}}    → Workspace name
{{location.city}}    → City
{{location.state}}   → State/Province
{{location.phone}}   → Phone number
{{location.address}} → Full address
{{location.website}} → Website URL

Example

Caption template:

Visit {{location.name}} in {{location.city}} for our summer sale!
Call {{location.phone}} to learn more.

Resulting post for "Downtown Store":

Visit Downtown Store in Chicago for our summer sale!
Call 312-555-0100 to learn more.

Each location gets personalized content automatically.

Account Type Selection

When creating a broadcast, you select account types rather than specific accounts. Select Instagram, Facebook, or LinkedIn, and the post goes to each workspace's connected account of that type.

Workspaces without a connected account of that type simply don't receive that platform's version of the broadcast.

Broadcast Preview

Before sending, preview how the broadcast will appear for different workspaces:

1. Click Preview
2. Select a workspace from the dropdown
3. See exactly what that location's post will look like
4. Check that variables are populating correctly

This catches issues before they affect your entire network.

Managing Broadcasts

After creating a broadcast, manage it from the Broadcasts list:

Broadcast Status

Status	Meaning
Scheduled	Waiting to publish
Publishing	Currently sending to workspaces
Published	Completed successfully
Partial	Some workspaces failed
Failed	Could not complete

Viewing Results

Click on a broadcast to see:

• Which workspaces received it
• Publication status for each
• Engagement metrics (once live)
• Any errors or issues

Handling Failures

If a broadcast partially fails:

1. Check which workspaces failed
2. Review the error message (usually expired connections)
3. Have workspaces fix their connections
4. Optionally retry for failed workspaces only

Enabling Workspace Broadcasts

By default, only Hub users can create broadcasts. To allow workspace users to broadcast (useful for regional managers):

1. Go to Hub Settings
2. Find Permissions
3. Enable Allow Workspace Broadcasts

This lets workspace users with sub-workspaces send broadcasts to their locations.

Limitations

• Workspaces can't edit broadcasts — Create template posts they can customize instead
• Variables require data — Ensure workspace profiles are complete
• Platform differences — Preview on all platforms before sending
• Time zone complexity — Use "Local Time" option when appropriate

Broadcasts vs. Templates

Broadcasts	Templates
Hub controls content	Workspace customizes content
Automatic distribution	Workspace chooses to use
Same message everywhere	Adapted per location
Hub-driven campaigns	Workspace-driven creativity

Use broadcasts for content that must be consistent. Use templates for content where local customization adds value.