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Track the performance of your organic social content.
Track performance across all connected accounts with aggregate data, drill-downs, and period comparisons.
Metric Detail Pages
Click the expand icon on any metric card to view detailed breakdowns by platform with trend charts:
| Metric | Description |
|---|---|
| Total Audience | Follower counts and growth trends per platform |
| Total Activity | Post counts and publishing frequency per platform |
| Total Impressions | Content visibility and reach per platform |
| Total Engagement | Interactions and engagement per platform |
| Earned Media Value | Dollar value of organic performance (fEMV) |
Key Metrics
| Metric | Description |
|---|---|
| Impressions | Times content appeared in feeds |
| Reach | Unique accounts that saw content |
| Engagement | Interactions (likes, comments, shares, saves) |
| Engagement Rate | Engagement normalized against reach |
Period Comparison
Select a date range to compare against the previous equivalent period. Analyzing November shows comparison to October automatically, revealing growth or decline trends.