Earned Media Value
Calculate the dollar value of your organic social reach and engagement.
Track the monetary value of your organic social performance using Flamel's Earned Media Value (fEMV) calculation.
What is fEMV?
Flamel Earned Media Value (fEMV) estimates what you would have paid for equivalent exposure through paid advertising. This helps quantify the ROI of your organic social efforts.
Platform Breakdown
View earned media value for each connected platform:
| Platform | Calculation Basis |
|---|---|
| Impressions and engagement weighted by CPM benchmarks | |
| Impressions, reach, and engagement value | |
| Professional audience premium applied to impressions | |
| X (Twitter) | View and engagement-based value |
Understanding the Calculation
fEMV considers multiple factors:
- Impressions valued at platform-specific CPM rates
- Engagement weighted by interaction type and platform
- Audience quality based on platform demographics
Use Cases
Earned Media Value helps demonstrate:
- Social program ROI to stakeholders and leadership
- Budget justification for organic social investment
- Content performance in business terms
- Platform comparison on equal monetary footing
Accessing This View
Click the expand icon on the Earned Media Value card from the Analytics Overview page to access this detailed view.