Platform Settings
Platform-specific options and requirements for each social network.
Each social platform has unique features and requirements. This guide covers the specific settings available for each platform when creating posts.
Instagram offers the most configuration options due to its rich feature set.
Post Settings
| Setting | Description |
|---|---|
| Location Tag | Tag a physical location that appears on the post |
| User Tags | Tag other Instagram accounts in the image |
| Alt Text | Accessibility description for screen readers |
| Share to Facebook | Cross-post to connected Facebook Page |
| Feed Crop | Set the grid thumbnail crop separately from full image |
Content Requirements
| Requirement | Specification |
|---|---|
| Image ratio | 1.91:1 to 4:5 (landscape to portrait) |
| Recommended size | 1080x1080 (square), 1080x1350 (portrait) |
| Video duration | Up to 60 minutes (feed), 90 seconds (Reels) |
| Carousel limit | Up to 10 images/videos |
Best Practices
Use location tags to increase discoverability in local searches.
Write meaningful alt text for accessibility and SEO benefits.
Optimize your feed crop to maintain a cohesive grid aesthetic.
TikTok
TikTok settings focus on video content and interaction controls.
Post Settings
| Setting | Description |
|---|---|
| Allow Comments | Enable or disable comments on the video |
| Allow Duet | Let others create duet videos with yours |
| Allow Stitch | Let others incorporate your video into theirs |
| Branded Content | Disclose paid partnerships |
| Your Brand | Mark as promoting your own products/services |
Content Requirements
| Requirement | Specification |
|---|---|
| Video format | MP4, MOV |
| Aspect ratio | 9:16 (vertical) recommended |
| Duration | 3 seconds to 10 minutes |
| File size | Up to 287.6 MB (mobile), 500 MB (web) |
Disclosure Requirements
Branded Content: Required when you're paid to create content for another brand.
Your Brand: Use when promoting your own products or services without third-party payment.
Proper disclosure is required by both TikTok's policies and advertising regulations.
LinkedIn settings cater to professional content and company pages.
Post Settings
| Setting | Description |
|---|---|
| Link Preview | Customize how links appear in the post |
| Author | Post as yourself or your company page |
Content Requirements
| Requirement | Specification |
|---|---|
| Image ratio | 1.91:1 to 1:1 |
| Recommended size | 1200x627 (landscape), 1080x1080 (square) |
| Video duration | 3 seconds to 10 minutes |
| Character limit | 3,000 characters |
Author Options
| Option | Use When |
|---|---|
| Personal profile | Thought leadership, personal insights |
| Company page | Official company content, announcements |
Best Practices
Use professional imagery that matches LinkedIn's business context.
Leverage link previews to drive traffic to your website.
Post as company page for official announcements and brand content.
Facebook offers location and audience targeting options.
Post Settings
| Setting | Description |
|---|---|
| Location Tag | Tag a place (business, city, landmark) |
| Target Audience | Limit who sees the post (age, location, etc.) |
Content Requirements
| Requirement | Specification |
|---|---|
| Image ratio | 1.91:1 to 1:1 |
| Recommended size | 1200x630 (link), 1080x1080 (square) |
| Video duration | Up to 240 minutes |
| Character limit | 63,206 characters |
Audience Targeting
For organic posts, you can restrict visibility to:
| Filter | Options |
|---|---|
| Age | Minimum and maximum age |
| Gender | All, Men, Women |
| Location | Countries, regions, cities |
| Language | Specific languages |
This is useful for location-specific content or age-restricted products.
X (Twitter)
X settings are streamlined for quick, text-focused content.
Post Settings
| Setting | Description |
|---|---|
| Thread | Create multi-tweet threads |
| Poll | Add a poll to your tweet |
| Schedule | Standard scheduling options |
Content Requirements
| Requirement | Specification |
|---|---|
| Character limit | 280 (standard), 25,000 (Premium) |
| Images | Up to 4 per tweet |
| Video duration | Up to 2:20 (standard), 60 min (Premium) |
| GIF | 1 per tweet |
Thread Creation
For longer content:
- Write your first tweet
- Click "Add another tweet" or the + button
- Continue adding tweets to build the thread
- Publish all at once
Threads are good for stories, tutorials, or content that exceeds character limits.
Recommended Media Sizes
| Asset | Recommendation |
|---|---|
| Square images | 1080x1080 |
| Vertical video | 1080x1920 (9:16) |
| Horizontal video | 1920x1080 (16:9) |
| Stories/Reels | 1080x1920 (9:16) |