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Managing Alerts

Monitor, pause, and organize your alerts.

Once you have alerts configured, you need to manage them effectively. The alerts list provides tools for monitoring, organizing, and maintaining your alert system.

The Alerts Dashboard

The alerts list shows all your configured alerts with their current status. Each row displays the alert name and description, type (performance, milestone, creation, or change), status (active, paused, or triggered), when it last triggered, and action buttons for edit, pause, and delete.

Alert Status

Active

The alert is monitoring and will notify you when conditions are met. Active alerts show a green indicator.

Paused

The alert is configured but not currently monitoring. Useful when you want to temporarily stop notifications without losing your configuration.

Common reasons to pause:

  • Planned changes when you know metrics will fluctuate
  • Off-season when campaign activity is minimal
  • Testing new campaign strategies
  • Vacation or time off

Triggered

The alert fired recently. Some alerts show a triggered state until acknowledged, helping you track which alerts need attention.

Viewing Alert History

Click on any alert to see its history:

  • Trigger log — When the alert fired and why
  • Metric values — What the metric was when triggered
  • Notification log — Who was notified and how
  • Trend data — How the monitored metric has changed over time

Alert history helps you understand patterns, verify alerts are working correctly, and identify if thresholds need adjustment.

Editing Alerts

Click Edit to modify any alert configuration:

What You Can Change

  • Name — Update for clarity
  • Thresholds — Adjust sensitivity
  • Metrics — Change what you monitor
  • Comparison period — Modify baseline calculation
  • Notifications — Add or remove recipients
  • Status — Activate or pause

When to Edit

  • Alert triggers too frequently → Loosen threshold
  • Alert never triggers → Tighten threshold or verify configuration
  • Monitoring needs change → Adjust metrics or scope
  • Team changes → Update notification recipients

Pausing and Resuming

To Pause an Alert

  1. Find the alert in the list
  2. Click the pause icon or toggle
  3. Alert stops monitoring immediately

To Resume an Alert

  1. Find the paused alert
  2. Click the play icon or toggle
  3. Alert resumes monitoring immediately

Pausing preserves all configuration. When you resume, the alert continues with the same settings.

Deleting Alerts

Delete alerts you no longer need:

  1. Find the alert in the list
  2. Click the delete icon
  3. Confirm deletion

Before deleting, consider:

  • Could you need this alert again? (Pause instead)
  • Does someone else rely on this alert?
  • Should you archive the configuration somewhere?

Deleted alerts cannot be recovered. If you might need the alert again, pause it instead.

Organizing Your Alerts

Filtering the List

Filter alerts by:

Filter by type (performance, milestone, creation, or change), status (active or paused), or whether they triggered recently.

Naming Conventions

Consistent naming helps manage many alerts. Use patterns like:

  • [Metric] - [Scope] — "CPC - Brand Campaigns"
  • [Goal] - [Target] — "Lead Goal - 500/month"
  • [Type] - [Audience] — "New Campaign - Network"

Create alerts that work together:

  • Campaign health — CPC, CTR, conversion rate for same campaigns
  • Budget monitoring — Daily spend, lifetime spend, pacing alerts
  • Network oversight — Creation, changes, performance across workspaces

Notification Management

Too Many Notifications

If you're getting overwhelmed:

  1. Review thresholds — Are they too sensitive?
  2. Use digests — Consolidate into daily summaries
  3. Prioritize — Email for critical only, in-app for others
  4. Pause non-essential — Focus on what matters most

Missing Important Alerts

If alerts aren't reaching you:

  1. Check notification settings — Is email enabled?
  2. Verify email address — Is it correct and monitored?
  3. Check spam folders — Are alert emails being filtered?
  4. Test the alert — Does it trigger when expected?

Regular Maintenance

Weekly Review

  • Check triggered alerts and respond to any that need action
  • Review alert history for patterns
  • Verify active alerts are monitoring correctly

Monthly Review

  • Assess threshold effectiveness and adjust based on experience
  • Remove obsolete alerts you no longer need
  • Add new alerts to cover gaps in monitoring
  • Update notification recipients

Quarterly Review

  • Evaluate your overall alert strategy for comprehensiveness
  • Document what works and share effective configurations
  • Train team members on using alerts
  • Update standard templates and configurations