Ad Configurations Overview

Ad Configurations are the foundation of your advertising infrastructure in Flamel. Configure targeting defaults, create reusable audience types, and set up conversion tracking once—then use them automatically across all campaigns and playbooks.

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How Ad Configurations Work

Ad Configurations use a two-tier model that separates default settings from audience-specific targeting:

┌─────────────────────────────────────────────────────────────┐
│                    DEFAULT CONFIGURATION                     │
│  Base targeting, CTA settings, and conversion tracking       │
│  Applied to all campaigns unless overridden                  │
└─────────────────────────────────────────────────────────────┘
                              │
        ┌─────────────────────┼─────────────────────┐
        ▼                     ▼                     ▼
┌───────────────┐    ┌───────────────┐    ┌───────────────┐
│   "Database"  │    │    "Mass"     │    │  "Lookalike"  │
│ Audience Type │    │ Audience Type │    │ Audience Type │
│               │    │               │    │               │
│ Existing      │    │ Broad reach   │    │ Similar to    │
│ customers     │    │ awareness     │    │ customers     │
└───────────────┘    └───────────────┘    └───────────────┘

Default Configuration — Your baseline targeting, demographics, and CTA settings. Every campaign inherits these unless you specify otherwise.

Audience Types — Named targeting presets that override the defaults for specific use cases. When a playbook targets "Database", it uses that audience type's specific configuration.

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Documentation Sections

Guide	For	Description
UI Walkthrough	Everyone	Click-by-click guide to every field and section
Hub Setup	Hub Users	Create audience types and configure network-wide defaults
Workspace Guide	Workspace Users	Customize your local configuration within Hub limits
FAQ	Everyone	Common questions and troubleshooting

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Quick Reference

Configuration Tabs

Tab	Purpose
Default	Base targeting and CTA settings for all campaigns
[Audience Type]	Override targeting for specific audience segments

Configuration Sections

Each tab contains these collapsible sections:

Section	What You Configure
Demographics	Age range, gender
Custom Audiences	Include/exclude Meta audiences
Languages	Locale targeting
Advanced Targeting	Interests, behaviors, income, education, employers
Custom Locations	Lat/long with radius
Cities	City-level targeting
Zip Codes	Zip code targeting
Countries	Country targeting
Call to Action	Website URL, display URL
Lead Capture	Lead form ID, Messenger template

Audience Types (Examples)

Name	Typical Use	Targeting Strategy
Database	Existing customers	Custom audience from customer list
Mass	Broad awareness	Wide demographics, no audience restrictions
Lookalike	Similar to customers	1-3% lookalike from customer list
Retargeting	Website visitors	Custom audience from pixel data
VIP	High-value customers	Custom audience from top spenders

Hub vs Workspace Permissions

Configuration	Hub	Workspace
Create audience types	✅	❌
Edit default targeting	✅	✅ (within limits)
Edit audience type targeting	✅	✅ (within limits)
Sync audiences from Meta	✅	✅
Create custom audiences	✅	✅
Set CTA and forms	✅	✅
Adjust location radius	✅	✅

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Key Concepts

The Inheritance Model

Configurations cascade from Hub to Workspace:

1. Hub creates audience types — Defines what audience segments exist (Database, Mass, etc.)
2. Hub sets defaults — Configures baseline targeting for all workspaces
3. Workspaces customize — Override specific settings for local markets
4. Playbooks reference — Select which audience type to use for targeting

When a playbook deploys, Flamel extracts the workspace's configuration for that audience type and applies it to the campaign.

CTA Fallback

CTA settings (website URL, lead forms) follow a fallback pattern:

1. Audience type CTA (if set) → Use this
2. Default CTA (if not set above) → Fall back to default
3. Hub CTA (if not set above) → Fall back to hub defaults

This means workspaces only need to configure CTAs once in their default tab—audience types inherit them automatically.

Configuration Status Indicators

In the UI, each tab shows a status indicator:

Indicator	Meaning
🟢 Green dot	Location targeting is configured
🔴 Red dot	Location targeting is missing

Location targeting is required for campaigns to deploy successfully.

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How Configurations Connect to Playbooks

When you create a playbook, you select an audience type for each ad set:

Playbook → Ad Set → Audience Type: "Database"
                           │
                           ▼
              At deployment time, Flamel extracts
              the workspace's "Database" configuration
                           │
                           ▼
              Applies targeting to the Meta ad set

This means:

• Same playbook, different targeting — Each workspace's "Database" can have different custom audiences
• Consistent strategy — All workspaces use the same conceptual targeting approach
• Local customization — Workspaces can tailor to their markets

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Advantage+ Audience

Meta's AI-powered targeting finds people likely to convert. When enabled:

• Meta expands beyond your defined audiences to similar people
• Optimization improves over time as Meta learns
• Age range becomes a suggestion, not a hard limit

When to use:

• Conversion campaigns where Meta can optimize for outcomes
• When you want to reach beyond your known audiences
• Testing new markets or demographics

When to skip:

• Strict geographic requirements
• Compliance-regulated targeting (housing, credit, employment)
• Very small, defined audiences

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Next Steps

Hub users: Start with Hub Setup to create audience types and configure defaults.

Workspace users: See Workspace Guide to customize your local configuration.

Questions? Check the FAQ for common answers.