Hub Analytics
Multi-location analytics for franchise organizations.
For franchise organizations, Hub users have additional analytical capabilities that provide visibility across all workspaces. These views help corporate teams understand network-wide advertising performance and identify opportunities for improvement.
By Workspace
This view breaks down performance by franchisee, showing which locations are running campaigns and how each is performing.
What You'll See
| Data Point | Insight |
|---|---|
| Workspace name | Identify each location |
| Active campaigns | Who's advertising |
| Total spend | Investment level |
| Results | Conversions or leads |
| Cost per result | Efficiency |
How to Use It
Identify participation. See which franchisees are actively advertising and which aren't participating in your program.
Spot performance gaps. Locations with similar markets should have similar results. Wide variance suggests opportunity for improvement or support.
Find success stories. High-performing locations may have insights that could help others succeed.
Prioritize support. Locations struggling with high cost per result may need training, creative help, or strategic guidance.
Aggregate View
This view combines all workspace performance into totals, giving you a network-wide view of advertising impact.
What You'll See
- Total network spend
- Combined results across all locations
- Average cost per result
- Trend lines showing network performance over time
How to Use It
Report to leadership. Aggregate numbers show the overall health of your franchise advertising program.
Track program growth. Is total network spend increasing? Are more locations participating?
Benchmark performance. Network averages provide a baseline for comparing individual location performance.
Measure program ROI. Calculate the total business impact of your franchise advertising initiative.
Leaderboard
The leaderboard ranks franchisees by performance metrics, celebrating top performers and creating healthy competition.
Ranking Criteria
Leaderboards can rank by:
| Metric | Best For |
|---|---|
| Cost per result | Efficiency champions |
| Total results | Volume leaders |
| ROAS | Profitability |
| Improvement | Most progress |
How to Use It
Celebrate success. Recognize top performers publicly to motivate the network.
Create healthy competition. Gamification can drive engagement with your advertising program.
Identify mentors. Top-ranked locations can share their strategies with others.
Spot trends. Do the same locations consistently rank high? What can others learn from them?
Using Hub Analytics Effectively
Regular Review Cadence
| Frequency | Focus |
|---|---|
| Weekly | Active campaign performance, emerging issues |
| Monthly | Workspace participation, efficiency trends |
| Quarterly | Program health, strategic adjustments |
Supporting Struggling Locations
When you identify underperforming workspaces:
- Diagnose the issue — Is it targeting, creative, budget, or market conditions?
- Offer resources — Share successful creative or targeting strategies
- Provide training — Some locations may need education on advertising basics
- Consider market factors — Some locations face genuinely harder markets
Scaling Success
When you identify top performers:
- Document what works — Interview the location about their approach
- Create playbooks — Turn winning strategies into replicable processes
- Share widely — Distribute successful creative and targeting to the network
- Consider co-op — Invest in what's proven to work