Data Views

The analytics section offers multiple views to answer different questions. Each view slices your data differently, revealing insights that might be hidden in aggregate numbers.

Overview

The overview provides the summary dashboard — total spend, aggregate results, trend lines.

Use Overview for:

Quick health checks
High-level reporting
Spotting major trends
Executive summaries

The overview answers: "How is advertising performing overall?"

By Campaign

This view breaks performance down by campaign, letting you see which campaigns are delivering and which are struggling.

What You'll See

Data Point	Insight
Campaign name	Identify each campaign
Spend	Budget consumption
Results	Conversions or goal completions
Cost per result	Efficiency comparison
Status	Active, paused, completed

How to Use It

Compare efficiency. Sort by cost per result to identify your most efficient performers. These campaigns deserve more budget.

Identify problems. Campaigns with high spend but poor results need attention. Consider pausing, adjusting targeting, or refreshing creative.

Allocate budget. Move budget from underperformers to top performers to maximize overall efficiency.

By Ad Set

This view drills into targeting performance within campaigns. Ad sets define who sees your ads, so this view reveals which audiences deliver best.

What You'll See

Each ad set's performance including:

Targeting description
Audience size
Spend allocation
Results and efficiency

How to Use It

Find valuable audiences. If one ad set has dramatically better cost per result, that audience is more valuable and might deserve more budget.

Test targeting hypotheses. Compare different audience definitions to learn what works for your business.

Optimize allocation. Shift budget toward ad sets that deliver results efficiently.

Example Insights

Ad Set	Cost per Result	Action
Women 25-34, interests	$8	Scale up
Men 35-44, broad	$24	Pause or narrow
Lookalike 1%	$12	Maintain

By Creative

This view reveals which ads resonate best. Even within the same targeting, different images and copy can have wildly different performance.

What You'll See

Performance broken down by:

Ad creative (image/video thumbnail)
Headline and copy
CTR and engagement
Results and cost per result

How to Use It

Identify winners. Find the creative that performs best and understand why. Is it the image? The headline? The offer?

Retire underperformers. Creative that doesn't resonate should be paused to stop wasting impressions.

Inform future creative. Apply learnings from winners to new ads you create.

Creative Performance Signals

Signal	What It Means
High CTR, low conversion	Clickable but not compelling offer
Low CTR, high conversion	Effective but not attention-grabbing
High CTR, high conversion	Winner — scale this
Low CTR, low conversion	Replace immediately

By Day

This view shows performance over time, helping you spot trends, identify when performance changed, and correlate shifts with changes you made.

What You'll See

Daily metrics including:

Date
Spend
Impressions and reach
Results
Efficiency metrics

How to Use It

Spot trends. Is performance improving or declining over time?

Identify inflection points. When did metrics change significantly? What happened that day?

Correlate with changes. Did you change creative, targeting, or budget? How did metrics respond?

Common Patterns

Pattern	Possible Cause
Gradual decline	Ad fatigue, audience saturation
Sudden drop	Technical issue, competitive pressure
Weekend dips	Audience behavior changes
End-of-month spikes	Seasonality, payday effects

Combining Views

The most powerful insights come from combining views:

Start with Overview to identify overall trends
Drill into By Campaign to find which campaigns drive trends
Explore By Ad Set to understand which audiences within campaigns perform best
Check By Creative to see which specific ads resonate
Use By Day to understand timing and correlate with changes

This drill-down approach turns aggregate numbers into actionable insights.